Racing Limos is designed to be a unique, fun and exciting experience for the customer, marketing partner, and franchise owner. You'll meet celebrities, attend concerts, watch sporting events and see places you have never been before.
There is no doubt that theses limousines present a "wow" factor, attracting attention to the vehicle, the advertisers and guests. Playstation 3, karaoke, ipod docking stations are just a few of the amenities added to our vehicles not found in traditional limousines.
The business model features a proactive marketing strategy that offers multiple revenue streams including a wide variety of limousines services, mobile advertising and static displays. Racing Limos provides the tools for you to work toward success by creating individual, custom business strategies in each franchise location.
Year began: 2002 Franchising since: 2003
Founder Bryan Pease, with over 20 years in the hospitality industry was president of the largest non-taxi transportation fleet in Southwest Florida. This company focused exclusively on the group transportation and hotel guest needs of Fortune 500 companies holding their meetings in this high-brow affluent community. The impact of September 11 severely impacted the hospitality industry in Naples. After a successful with his two partners, they each decided to go their separate ways, closing the company. In the process of selling the vehicles, Pease went on E-bay to verify his cost of selling their vehicles. There, he saw a school bus painted like NASCAR driver Jeff Gordon's car. Pease's then 13 year old son suggested, instead of a school bus, "what about a limo?" Thus the concept of a racing-themed limousine was born, which Pease then trademarked and patented.
Over the years, franchisees have come and (some have) gone.
Enter, new owner James Albion. Albion founded ZMJ Enterprises, Inc., an advertising & marketing agency, in 1992 in Fort Myers, FL. In 1998, he moved with his wife Michele and baby Zoe to Dover, NH, where they now have 4 children: Zoe (1998), Noah (1999), Sarah (2002), and Matthew (2004). In 2006, Albion was hired to handle advertising work by the owner of the NH-East Racing Limos franchise. Albion bought into that franchise in 2008, and then bought out his partner in late 2009. During 2009, he also purchased franchises in Fort Myers, FL and Boston.
"I never saw the limos solely for the purpose of rides," comments Albion. “I saw the race car limo and said, ‘Wow, look at all that space for advertising!’” As Albion continued to consider purchasing more franchises, he and Pease began discussing the future of Racing Limos. Pease decided, unselfishly, and for the benefit of the company, it was time for new leadership, and Albion was ready for the task, purchasing the company from Pease in mid April 2010.
Where Seeking Locations
Nationwide, U.S. only
scale between 4% and 10%
Types of Financing Available
Franchisor financing available
Some included, some are franchisee responsibility.
1-4 vehicles included, depending on franchise location
Business School and Marketing Support
Extensive operations manual
Website support area including message board, franchisee news, local website administration and an extensive on-line library